Streaming TV and Digital Advertising Services

Expand Your Reach with Our Comprehensive TV and Streaming Solutions

The way audiences watch television has evolved dramatically. With more than 65% of U.S. households now streaming TV content across multiple devices, it’s essential to adapt your advertising strategies. Our white-label television and streaming services are designed to help your brand connect with viewers wherever they are watching, whether on smart TVs, mobile devices, or desktops.

If they've trusted us, so can you

Understanding Your Audience

Over 65% of U.S. Households Now Streaming TV on Digital Screens

Cord-Nevers

Around 6.4 million households have never subscribed to traditional cable, satellite, or pay-TV services. This audience is younger, averaging 32 years old, often female, and typically spends less time on weekday television. They prefer flexibility and digital-first entertainment options.

Cord-Cutters

Approximately 23.8 million households have canceled their cable subscriptions but remain active TV watchers through streaming platforms. With an average age of 47, nearly half watch five or more hours of TV on weekdays. Many of these viewers previously scaled back services before cutting the cord entirely.

Cord-Shavers

About 30.2 million households have trimmed down their pay-TV packages in the past two years. Their average age is 47, and nearly three-quarters spend five or more hours watching TV on weekdays. Over one-third of this group plans to cancel pay-TV services in the near future.

Traditional Subscribers

Roughly 55.5 million households continue to use traditional cable or satellite packages without changes. They tend to be less tech-oriented and often spend significant time watching TV during weekdays, with more than two-thirds averaging five or more hours daily.

How Our Streaming Advertising Works

Device Selection

Reach audiences across devices, including connected TVs, streaming boxes (Roku, Apple TV, Amazon Fire), gaming consoles, PCs, tablets, and smartphones.

Platform Access

Viewers access their preferred streaming app, sometimes authenticating through a cable or satellite account.

Content Delivery

Ads are placed seamlessly as pre-roll or mid-roll spots within full-length TV episodes, movies, or live sporting events.

Our Inventory and Capabilities

250+ Premium Publisher Partnerships

Access a broad network of top-tier platforms and media providers.

Comprehensive Real-Time Reporting

Track campaign performance through transparent dashboards and geo-level insights.

Advanced Targeting Tools

Leverage demographics, behaviors, purchase intent, and geographic filters to find your ideal audience.

Full Transparency

Understand exactly where and how your ads are placed.

What We Deliver

Long-Form Streaming Content

Access a broad network of top-tier platforms and media providers.

Short-Form Video Advertising

Premium pre-roll video ads designed for mobile, desktop, and smart TVs.

TV Everywhere Access

For networks requiring subscription-based log-in.

Addressable TV Options

Target specific households with personalized messaging.

Targeting Options

Our services provide precise targeting capabilities to ensure your ads reach the right audience:

Geographic Targeting

National, DMA, statewide, county, zip code, or custom radius.

Demographic Filters

Segment audiences by ethnicity, education, income, and more.

Behavioral and Interest-Based Targeting

Focus on purchase history, intent, lifestyle, and political preferences.

Third-Party Data Integration

Collaborate with top data providers for enhanced targeting accuracy.

Publisher and Platform Access

Our partnerships span leading networks and content providers:

Broadcast and Cable Networks

ABC, NBC, FOX, PBS, Univision, Viacom, Turner, AMC, A&E, Discovery.

Lifestyle and Fashion

Vogue, Harper’s Bazaar, Oprah.com, Glamour, Cosmopolitan, Elle.

Food and Cooking

Allrecipes, Bon Appétit, Cooking Light, Food & Wine, Martha Stewart.

Sports and Fitness

NBC Sports, Fox Sports, Runner’s World, Men’s Health, Bicycling, Oxygen.

Business and Finance

Forbes, Economist, Fortune, Business Insider, Entrepreneur, Fox Business.

Entertainment & News

Rolling Stone, Vanity Fair, People, Time, Washington Post, New York Times, USA Today, LA Times, WSJ.

Home & Garden

HGTV Gardens, House Beautiful, Country Living, Good Housekeeping.

Autos

Car and Driver, MotorTrend, Road & Track, Hot Rod.

Local TV & Radio

ABC and FOX affiliates across major cities.

Campaign Management and Transparency

Detailed Geo-Reporting

Real-time data by state, DMA, county, and zip code.

Performance Metrics

Daily updates on impressions, screen types, and media placements.

Agile Campaign Control

Make rapid adjustments to messaging, targeting, or publisher lists, often within hours.

Full Visibility

Understand the cost and delivery breakdown for every campaign element.

Why Partner with Us

Precision Targeting

Build campaigns down to the zip code level.

Dedicated Support Team

Our campaign managers act as an extension of your marketing department, optimizing daily for the best possible outcomes.

Speed and Flexibility

Adjust campaigns quickly for better results.

Actionable Transparency

100% visibility into impression delivery and placement.

Transparent Pricing

Clear differentiation between long-form and short-form ad placements.

Performance Guarantees

Long-form streaming inventory with 95% completion rate goals; short-form premium pre-roll with 70% completion rate goals, both with guaranteed impressions.

Ready to Elevate Your Advertising Strategy?

Our streaming and TV advertising services are designed to help your brand stand out in an evolving media landscape. Contact us today to create a customized campaign that delivers results across every screen.

FAQ

What is streaming TV advertising and how does it work?

Streaming TV advertising places video ads in shows, movies, and live events across devices like smart TVs, streaming boxes, gaming consoles, PCs, and smartphones, reaching viewers wherever they watch.

How can streaming TV ads expand my brand’s reach?

Streaming TV ads connect your brand with over 65% of U.S. households streaming content, including cord-cutters, cord-shavers, and traditional viewers, ensuring broad and targeted audience coverage.

What types of audiences can I target with streaming TV ads?

You can target audiences by geography, demographics, interests, purchase behavior, and third-party data for precise ad delivery to the most relevant viewers.

Can I advertise on multiple streaming platforms at once?

Yes. True P4P offers access to 250+ premium publishers and networks across entertainment, lifestyle, sports, news, and local media for multi-platform campaigns.

What is the difference between long-form and short-form streaming ads?

Long-form ads run within full-length shows or movies, while short-form ads are pre-roll videos optimized for mobile, desktop, and smart TVs, both designed for high engagement and completion rates.

How do I measure the success of my streaming TV campaigns?

Success is measured with real-time dashboards showing impressions, screen types, geo-level performance, and campaign delivery, ensuring full visibility into ROI.

What performance guarantees does True P4P offer?

True P4P guarantees 95% completion rates for long-form ads and 70% for short-form pre-rolls, along with guaranteed impressions to deliver measurable results.